A solution born from frustration

The creation of My Legal Indemnity Shop is one that was rooted in frustration. Conveyancers were often facing the cumbersome process of obtaining multiple insurance quotes, which was both time consuming and complex. Mark Dennis, who retired from DUAL Asset in 2023, recognised this inefficiency, envisioned a solution to help streamline the process. At the same time, DUAL Asset was beginning to gain traction, having been established by Phil Oldcorn. Together, they saw a potential opportunity to bring something unique to the market—a platform that could revolutionise how conveyancers sourced and managed insurance quotes. With a shared vision and entrepreneurial spirit, they brought My Legal Indemnity Shop to life, launching it in May 2016.

Once introduced, the main challenges were keeping up with developments of the website. After the launch, there was so much potential generated that the team had to decide what to prioritise. In the early days, it became popular so quickly that the site even crashed on a couple of occasions! However, the team was determined to work hard to keep up with the growing demand from conveyancers and brokers.

Leading with insight: Samantha Hunter’s impact at My Legal Indemnity Shop

Drawn by the innovative spirit of DUAL Asset, Samantha Hunter, now Head of Online at DUAL Asset, reached out to Mark Dennis, and within ten minutes of their conversation, knew she wanted to be part of the project. Samantha previously worked as a conveyancer, which provided crucial insight into the needs and challenges of the industry. Equipped with industry experience, she sought to develop the platform’s user experience, which was at the forefront of the strategy.

Samantha says she remembers clearly thinking, “I wish I had this when I was in conveyancing”, and so she had faith in the website before she even started underwriting. She was passionate about the platform’s potential to change the market and dedicated herself to its growth. Working closely with the IT and underwriting teams, Samantha helped ensure that the platform remained agile and responsive to user needs.

As Head of Online, Samantha manages an underwriting team working to best support the website. She says …

“I love this part of my role! I really enjoy supporting underwriters to develop their knowledge and skill set. Many of them are graduates and a first job can be very daunting. As a company we are understanding and sensitive to that, therefore I always ensure that I offer support and guidance and an ear where needed. Many of them have gone on to other parts in DUAL Asset and that gives me such joy. It’s great to work for a company that offers such opportunities.”

Nurturing growth: the culture behind DUAL Asset’s success

Samantha joined DUAL Asset as an underwriter, but she describes that with “hard work, focus, and support I have worked my way up to my position” which is her current role as Head of Online. Despite being at DUAL Asset for eight years, she believes it still feels new, “which is why I have never lost my energy for the company and the website.”

We believe the people behind My Legal Indemnity Shop are integral to its creation. They, alongside the culture here at DUAL Asset, deserve recognition for encouraging innovation that inspired the platform. From its inception, DUAL Asset was characterised by its entrepreneurial spirit and commitment to empowering its employees. With a team of fewer than 20 people at the start, the company maintained a startup mentality, encouraging everyone to be proactive and think outside the box. This culture is underpinned by the “People First” ethos of the DUAL Group, of which DUAL Asset is a part of. The company’s support for flexible working arrangements and emphasis on work-life balance helps its team members to thrive, both personally and professionally.

For Samantha, this meant balancing her role as a single mother with career aspirations, knowing she had the full support of her colleagues and the company leadership. She feels this was vital in driving her to go above and beyond for My Legal Indemnity Shop. The trust, along with the culture and supportive team is what allowed her to fulfil professional goals without sacrificing family life.

By helping to streamline the way we obtain legal indemnity and title insurance process, My Legal Indemnity Shop aims to transform the way conveyancers and brokers source and manage insurance. Ready to simplify your probate insurance journey? Sign up for My Legal Indemnity Shop today and experience the difference.

DUAL Asset is a trading name of DUAL Corporate Risks Limited which is authorised and regulated by the Financial Conduct Authority No. 312593. Registered in England and Wales under company number 4160680. Registered Office: One Creechurch Place, London, EC3A 5AF, United Kingdom.